Thanks to affordable data plans and smartphones, India’s next wave of Internet users are from the tier II and III cities. This phenomenon has led to an increase in the number of Internet users who are comfortable with non-English speaking languages. So, how do brands keep up? That’s where multilingual marketing comes in and is soon becoming one of the most effective ways to engage with the next billion Internet users of India.
Huge target audience
As a brand, merely translating your existing messaging into a number of different languages will not cut it. Speaking to these growing audiences involves a deep understanding of their interests, lifestyle and culture.
With a majority of Internet users consuming regional content, brands are facing the constant challenge of engaging with users who are not comfortable with English.
Brands are consistently striving to attract potential consumers and connect with them emotionally in order to create a long-lasting bond of trust and assurance.
Not everyone who engages with your content will necessarily convert to your brand unless you convince them in a language they are fluent in. Brands are in the lookout for innovative techniques to create a connection with their audience.
Building a brand image in the city your brand was launched in is just the tip of the iceberg. The real challenge lies in creating a national brand that targets consumers from all parts of the nation.
The growth of regional content online has pushed brands to consider translating their posts in regional languages to reach a wider Indian audience. However, the challenge lies in bringing users all the way down to the marketing funnel until they ultimately convert to the brand.
We work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. With a large network of native content strategists and creators, we craft a digital strategy, specially customised for your brand in the language(s) your target audience understands.
In order to engage with the next billion users, the entire digital strategy needs to be in the same language. From the website to the advertisements they see, our native content strategists work with your brand to design and end-to-end digital marketing plan in a language your audience is comfortable in.
We have worked with a few of the leading names of the nation and helped them achieve profound growth in both reach and revenue. Don’t believe us? Let the following statistics give you a better idea:
Khata Book listed in top 50 most downloaded apps in 45 days
65% increase in qualified leads through Bengali ads for Shriram Properties
Viral Facebook video with over 79,000 shares for Cholamandalam Finance
Leveraged Multilingual Marketing for Swiggy to gain 44million + views on TikTok